We cordially invite you to join the TMMS 2021 – Transnational Marketing Management and Strategy Conference 2021 to be held online via Microsoft Teams and hosted by International British Business School between 9 and 11 July 2021. The TMMS2021 is a peer reviewed international event offering a venue for novel research and scholarship as well as debates on current cases and challenges. Empirical studies, conceptual debates, case studies, business projects, research and grant proposals can be presented and discussed in TMMS.

We invite participants from all disciplines and subdisciplines of Social Sciences and Economics with relevance to Business, Management, Organisations, Governance, Practice and Policy making. There will be parallel sessions, workshops, roundtable debates, textbook writing workshops, grant writing workshops, CV development and training sessions, meet the editors sessions and exhibitions.

TMMS 2021 – Transnational Marketing Management and Strategy Conference 2021 builds on the heritage of the Taste of City conference series, the last one titled 3rd Taste of City Conference 2018: Food and Place Marketing which was held in Antalya, Turkey and hosted by Akdeniz University. We are proud to continue including place marketing and food marketing as one of the key thematic streams of the TMMS conference series.

Submissions and Decisions

Submissions: Please email your abstracts (max 500 words) to us via email to tasteconference@gmail.com

Peer-review process: All abstracts will be peer-reviewed by the Conference Scientific Committee formed of leading and experienced academics in cognate areas of Marketing and Management who also serve on the editorial boards of reputable international journals such as Transnational Marketing Journal, Remittances Review and Border Crossing to reach a final decision. Selection decisions will be announced via email by 12 April 2021.

Participants must complete their registrations by paying the appropriate fee via bank transfer. Please email to tasteconference@gmail.com to receive bank details to register.

Registration fee for TMMS2021: £645 (for Full time faculty) £495 (for students and post-docs)

TMMS 2021 Daily Programme Outline

9 – 11 July 2021

Day One

  • 09.00 – 10.00: Registration
  • 10.00 – 11.00: Food and Place Marketing – 1
  • 11.30 – 12.30: Transnational Marketing and COVID-19 – 1

LUNCH BREAK

  • 14.00 – 15.30: Transnational Marketing and COVID-19 – 2
  • 16.00 – 17.30: Food and Place Marketing – 2

Day Two

  • 09.00 – 10.00: Registration
  • 10.00 – 11.00: Branding and Advertising – 1
  • 11.30 – 12.30: Disruptive Marketing – 1

LUNCH BREAK

  • 14.00 – 15.30: Transnational Marketing and COVID-19 – 3
  • 16.00 – 17.30: Disruptive Marketing – 2

Day Three

  • 09.00 – 10.00: Registration
  • 10.00 – 11.00: Teaching and Learning in Marketing and Management – 1
  • 11.30 – 12.30: Teaching and Learning in Marketing and Management – 2

LUNCH BREAK

  • 14.00 – 15.30: Meet the Editors
  • 16.00 – 18.00: Closing session and evaluations